Lufthansa Travel App
Deutsche Lufthansa is an international German airline that strives to release products that are communicate effectively to their users through minimalistic design and their bold colors, golden yellow and deep indigo blue. Lufthansa's travel guide app reflects each country through bold and vibrant colors so to create an atmosphere for each destination and simple and through navigation to reflect the experience Lufthansa provides its guests. The colors chosen to reflect each country's landscape and culture. When the viewer opens the section for each country, they will feel how it connects to the new world they have just entered through color and illustration.
After selecting a country, the viewer is brought to a menu page with a selection of icons that cover all of the categories required for travel. Along with setting the scene for each country, the hot spot connects back to the culture of each country through a vibrant color change. For example, Egypt embodies a rich orange with red tones to reflect the sands of the deserts through the country and for its hot spot feature, it utilizes a sea foam green to connect to the colors used in Ancient Egyptian tomb paintings.
