Essential Energy Branding
Essential Energy is a company that specialized in solar conversions through partnerships and other niche companies in the market. The re-branding is designed for Essential Energy to differentiate from other solar companies and position themselves in the solar energy market. Working with a team, I developed the logo and brand guidelines to best reflect the forward thinking ideas of the company.
Focusing on a logotype that not only represents the solar panels, but also the company's values that advance their brand forward into the future of solar. The entire brand connects to the natural elements and advanced product that make up what the company is providing to its users. The font, color, and design choices are modern and sleek connecting to the product through the shape and appearance of the solar panels themselves. The imagery chosen is warm and natural connecting to the environment that powers the solar product.
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