Amenity Services
sWag Bag Packaging
Amenity Services provides hotels with the amenities they require to provide the best in-room experience for their guests. In addition to coffee and display products, Amenity Services provides pet-friendly hotels with merchandise to create a comfortable environment for the guest and their furry companion. To release a new line of pet products, a new logo and deliverables are required to showcase the latest sWag Bag.
To keep with the company's brand, a set of line vector icons were created to illustrate friendly dogs who will be receiving the product. Using a bold and bright color palette and energetic patterns, the deliverable communicate the happiness that the pets and the products bring to their humans.
Once establishing the dog icon that would be the face of the brand, it was essential to establish a logo that compliment the icon itself. To illustrate the happy emotions associated with the products in this packaging, curves were used throughout the logo comps. Along with this, elements from the pet products were mirrored in the logo through shapes and star symbols.
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