Orange International Street Fair Branding
The Orange International Street Fair is an event held annually in Orange, CA that brings people together to experience different cultures. With various tents set up for all of the regions of the world that are represented, the fair encompasses diversity as well as varieties of good food. Beyond bringing together good food and company, the fair also gives back to the greater good that goes beyond the boundaries of its location in Orange, CA. Considering that the fair is even than the good food and people that are at the event, the theme Cultivating Good was created encompass all aspects of the fair that are good.
Working with a group to bring this theme beyond words and into the fair's branding, I contributed by designing the map, brochure, and visitor guide for guests to rely on for guidance to all of the exciting aspects of the fair. To graphically create the atmosphere of the fair, the flag graphics are combined with illustrations of tents. The tents become and constant signifier throughout the deliverables of each country that will be represented at the fair.
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